Think Pink Europe
I worked on my thesis at Howest for the client Think Pink Europe. Think Pink Europe is an organization that fights breast cancer. They organize Race for the Cure every year in 22 countries, an event where many people walk together to bring awareness about breast cancer. In a fantastic team, I am designing a digital solution to boost this event. We focus on a target group that is not yet sufficiently familiar with the event and want to raise their awareness and encourage them to participate. We do this by designing a digital experience where the visitor is completely immersed in storytelling.